Laura MacPherson

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The Designli blog

Explore application development services for small and medium businesses. Right-size a product team and begin your first sprint within weeks.

7 min read

How to Calculate ROI for Custom Software

Considering the finances is a vital part of planning your app or software project. If your company is considering custom software, you want to know that your investment will see a return. But each company is unique, and each project is different....

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6 min read

Key Questions to Ask When Buying Custom Software

Custom software takes significant time and investment to build and deploy, so you don’t want to make a rash decision. Forbes reports that the annual...

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6 min read

7-Step Checklist to Build a Successful MVP

7-Step Checklist to Build a Successful MVP A minimum viable product (MVP) is an essential part of product development. While it’s not your end goal,...

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3 min read

Eric Kunisawa, Founder of Grappos, Shares His Successful Bootstrapped Journey

This post is part of our “Startup Stories” series – where we feature select Designli clients with the goal of highlighting their products, their...

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4 min read

Guide to UX for Mobile Apps that Attract and Retain Users

If your app-based startup is going to grow, you must attract and retain users. One estimate puts the average retention rate for mobile apps at just...

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3 min read

2020 Trends in UX You Need to Know

Trends in UX matter because they’re typically reflective of cultural or developmental shifts in how people interact with technology. Many of these...

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3 min read

How to Use Color in UX Strategically

The use of color in UX design goes beyond choosing colors that look nice together. Color is a key component of an interface, aiding in communication....

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