Find product-market fit with customer evidence and product analytics.

In this session.

In this Designli Academy workshop, Carlos Sanabria connects customer research with product analytics. Learn why buyers switch, how to ask about real behavior, and how a product-market fit survey can help identify your strongest customer segment. Then connect activation, retention and customer conversations to product decisions, and use evidence to guide infrastructure and architecture changes.

1. 01

   Use switching interviews and product-market fit survey responses to understand which customers value your product and why.

2. 02

   Measure activation and retention by customer segment, then connect the numbers to questions you can investigate.

3. 03

   Decide what to preserve or change in your product, market and architecture using observed needs instead of assumptions.

Go deeper.

• Tech stack guide: how to choose the right technology for your app. →
• Hypothesis-driven development (HDD): the smarter way to get your product on track. →

Excerpts from this webinar.

5:44

Grow

Find out why buyers switch, then ask better questions.

Connect the forces-of-progress framework to the actual interview questions that reveal buying behavior.

Watch & learn → about Find out why buyers switch, then ask better questions.

4:26

Grow

Use the PMF survey to focus the roadmap.

Follow the survey question, segmentation and Superhuman example through to a product decision.

Watch & learn → about Use the PMF survey to focus the roadmap.

4:50

Grow

Choose what to change when you pivot.

Work through pivot types and the keep-or-change canvas, with the Twitch example.

Watch & learn → about Choose what to change when you pivot.

4:42

Grow

Measure activation by the value users reach.

Move from the funnel and activation stages to an onboarding example and retention comparison.

Watch & learn → about Measure activation by the value users reach.

3:07

Grow

Use retention segments to choose your next move.

Read the three retention patterns, then connect each one to a different product or market diagnosis.

Watch & learn → about Use retention segments to choose your next move.

2:45

Grow

Turn analytics and customer conversations into a better journey.

Combine quantitative and qualitative signals, then map the path to retention and the changes that support it.

Watch & learn → about Turn analytics and customer conversations into a better journey.

3:55

Build

Change infrastructure when evidence calls for it.

Connect the stack stages to the concrete security, reliability, cost and operational triggers for a change.

Watch & learn → about Change infrastructure when evidence calls for it.

2:33

Build

Make architecture decisions you can evaluate.

Connect hard-to-reverse choices with delivery metrics and questions to ask your engineers.

Watch & learn → about Make architecture decisions you can evaluate.