Create resources your customers will use.
Designli helps you choose and produce a guide, tool, webinar, or research report that answers a question your buyers keep asking. Your GTM Engineer handles production, promotion, and follow-up, then tracks which resources bring in relevant contacts and conversations.
Book Your Impact WeekContent and original research
GTM Engineer allocation
50%
Production and follow-up fill most weeks. A research launch or live webinar takes more attention, so we plan those dates alongside your other campaigns.
- We build tools and guides around questions your buyers ask.
- You own your webinar registration, attendee list, and follow-up.
- Your engineer shares research with publications your buyers read.
Answer a question your buyers keep asking.
Some questions need more than a short explanation. A buyer may need a calculator to weigh a decision, a guide to understand a process, or a webinar where they can ask questions. A useful resource gives you a way to help them before they become a customer.
Designli helps choose the format, produce the resource, and plan how people will hear about it. Your engineer also prepares the follow-up, so a download or registration has a clear next step.
We consider these resources during Impact Week as part of your Designli go-to-market plan. The choice depends on what customers need to understand, the knowledge your team can contribute, and the time available for production.
Decide when to ask for an email address.
A form can help you follow up with someone who's interested. It also asks them to make a decision before they see the full resource. We discuss that choice for each guide, tool, or report and agree on what it's meant to achieve.
If the aim is to reach more people, open access may make sense. If there's a useful reason to continue the conversation, a download form can give you that opportunity. People already in contact with your team may get direct access.
When we use a form, the page explains what the person will receive and shows enough detail to help them decide. Your engineer prepares the delivery and follow-up before the resource is promoted.
What we can create together.
Your plan selects the formats that fit the question and your customers. These are the resources and supporting activities your GTM Engineer can manage.
1. Build a useful tool.
A calculator, template, or checklist can help someone complete a task or make a decision. We connect it to a clear next step and review how people use it.
2. Write a practical guide.
We use your team's knowledge to answer a question buyers need to understand in detail. The guide or whitepaper explains the topic with enough specifics for someone to apply it.
3. Gather original research.
We identify a question that would benefit from new information and plan how to collect it. The findings can help customers understand the topic and inform how you describe your product.
4. Set up access and follow-up.
We decide whether to ask for contact details and prepare the page, delivery, and follow-up messages. Your engineer tests that process before promotion begins.
5. Host a webinar.
You host the webinar and keep the registration page, attendee list, and recording. Designli manages production, promotion, and follow-up, including sharing the recording afterwards.
6. Share it with relevant publications.
Your engineer approaches publications and newsletters your buyers read with a useful angle from the resource or research. We adapt the material for each audience and track any resulting coverage.
Plan production and promotion together.
A tool, webinar, and research report need different schedules. We agree on a realistic sequence based on the format, the input needed from your team, and any outside contributors.
Month 1: choose and prepare.
We define the question, select the first format, and prepare the resource and follow-up. If the plan includes original research, we begin gathering the information it needs.
Months 2 and 3: publish and promote.
We complete and release the resources on the agreed schedule, which may include a guide, research report, or webinar. Your engineer manages promotion and follows up with people who respond.
Month 4 onward: build on the response.
We review which resources brought in suitable contacts and useful conversations. Those findings help us choose what to update, share again, or produce next.
Follow what happens after a download or event.
We report on contacts by resource, webinar registrations and attendance, replies, and meetings. You can see which guide, tool, or event brought someone in and what happened when your team followed up.
For research and publication outreach, we also report where the findings appeared and the visits or contacts we can connect to those placements. Survey responses can be useful to your product and messaging decisions as well as to the finished report.
Results need to be reviewed on a schedule that fits the resource. Research depends on participation, and outside publications control their own release dates. Your engineer keeps you informed about those dependencies and uses the response to plan the next resource.
Let's choose something useful to create.
Bring the questions your customers keep asking. In a free 30-minute call, we'll discuss whether a guide, tool, webinar, or research project could help answer them and fit your go-to-market plan.