UX/UI Design | Designli

Seamless digital experiences are not by accident, they’re by Designli.

Designli's SolutionLab integrates UI/UX design strategy, prioritizing your digital presence from inception. In this two-week pre-development sprint, we craft a clickable prototype, eliminating guesswork. This foundational step aligns stakeholders and developers, fostering cohesive progress. Each project benefits from dedicated UX/UI expertise, ensuring developers implement designs that are approved by the client.

Foundation for success: UI/UX design.

Strategic and well-executed UX/UI design separates your software from the pack, giving you a distinct marketplace advantage. UX/UI stands for User Experience (UX) and User Interface (UI) design, both of which are crucial to designing products that are a) functional, b) beautiful, c) capable of withstanding the test of time, and d) tailored to address the unique set of demands and constraints of your business or audience.

UX design vs. UI design.

User Experience (UX) design.

UX is centered around creating products, systems, or services that provide meaningful and relevant experiences to users. It involves understanding users' needs, behaviors, and motivations through research and analysis and then using that information to design intuitive, efficient, and enjoyable interactions.

User Interface (UI) design.

UI focuses on a product interface's visual and interactive elements. It involves designing the look and feel of the product, including elements such as buttons, menus, icons, and layout. UI designers work to ensure that the interface is aesthetically pleasing, easy to use, and effectively communicates the intended functionality and content to the user.

Design for all: UX/UI benefits consumer-facing apps & enterprise software.

UX/UI design advantages consumer-facing and enterprise-facing apps giving both a competitive advantage in the market.

UX/UI for consumer-facing apps.

Enhanced User Satisfaction
Strategic UX/UI design focuses on user needs and preferences, ensuring that consumer-facing apps are intuitive, easy to use, and enjoyable, leading to higher user satisfaction and retention.

Increased User Engagement
Well-designed interfaces and seamless user experiences encourage users to interact more frequently with the app, leading to increased engagement and potentially higher conversion rates.

Improved Brand Perception
A visually appealing and user-friendly app can enhance a brand's perception, fostering trust and loyalty among customers.

Reduced Support Costs
Intuitive design reduces the likelihood of user errors and confusion, resulting in fewer support inquiries and lower support costs for the business.

Competitive Advantage
Superior UX/UI design makes space in an over-crowded app marketplace. Strategic design can serve as a key differentiator, helping the app stand out from competitors and attract more users.
UX/UI for enterprise software.

Increased Productivity
Well-designed enterprise apps streamline workflows, automate repetitive tasks, and provide easy access to information, leading to increased productivity among employees.

Reduced Training Time
Intuitive interfaces and clear navigation reduce the learning curve for new users, minimizing the time and resources required for training.

Better Decision-Making
Strategic UX/UI design can incorporate data visualization and analytics features that help employees make informed decisions more quickly and accurately.

Enhanced Collaboration
Collaborative features and intuitive interfaces foster communication and collaboration among team members, improving efficiency and teamwork.

Compliance and Security
UX/UI design can also address compliance and security concerns by incorporating role-based access controls, data encryption, and compliance notifications, ensuring that sensitive information is protected.

Designli's dedicated team works like your in-house engineering department, making cross-platform design and development efficient with specialized skills and teamwork. Our commitment extends beyond product design; we provide peace of mind to our clients that their project is moving seamlessly through every stage. Our agile strategy offers enhanced flexibility and scalability.

If you're seeking development services as well, we use React Native and other tools to speed up development and improve usability across the product’s life cycle.

Tailored solutions.

We meticulously tailor our design solutions to align with your brand identity and user needs, recognizing the uniqueness of each project.

User-centric approach.

Our mantra is to always put your users first. We conduct in-depth user research to create designs that maximize engagement and satisfaction.

Cross-platform expertise.

From web to mobile and beyond, our expertise spans across platforms including iOS, Android, and responsive web design and development.

Integrating behavioral design: the future of UX.

Incorporating insights from behavioral design, Designli enhances user experiences by understanding and leveraging human behavior patterns. By aligning design with user motivations and decision-making processes, we create more engaging and persuasive experiences.

1: Discovery phase.

We conduct comprehensive research to understand your business goals, target audience, and market landscape.

2: Wireframes & concept art.

Armed with insights, we brainstorm and conceptualize design ideas that resonate with your brand and users.

3: Full UI & prototyping.

We bring concepts to life through rapid prototyping, allowing for quick iteration and validation of ideas.

4: Stakeholder & user feedback.

Our prototypes are made shareable, in Figma: enabling you to gather stakeholder buy-in or end-user feedback.

5: Testing & iteration.

Rigorous testing ensures usability and effectiveness. We iterate based on user feedback to refine the user experience further.

6: Ready to move into development.

Once polished, we're equipped to move into development if you so choose. Or, you may opt to bring your UX/UI to an in-house team or another development agency.

Virtuosity.

When the doctoral duo behind Virtuosity approached Designli, they needed proof that their character-development app, Virtuosity, could encompass a sophisticated set of features into a sleek UX/UI. After two weeks in our proprietary SolutionLab, Virtuosity had a clear clickable simulation plus development roadmap and was equipped to decide their next steps. Today, Virtuosity turns daily character building from a boring chore to a dynamic, interactive, mental routine.

Read Full Success Story

E-learning app lessons.

Virtuosity provides an entire library of character building resources.

Customized daily exercises.

Each user receives daily routines to help them achieve their character growth goals.

Collaborative team building.

Users can share exercises, ideas, and insights with others in their organization.

Objective assessments.

Provides objective assessments to help users track progress over time.

Admin portal and analytics dashboard.

Allows admin to view organizational trends using dashboards and reports to asses real-time trends, participant well-being and key performance indicators.

Grappos.

The ultra-powerful web-based software Grappos helps users “find their wine.” After an intense two-week sprint in the SolutionLab, Designli produced a clickable prototype that illuminated the path to a software capable of incorporating heavy data into a clean UX. Easily to implement and maintain, Grappos is now the quickest, simplest product locator that empowers some of the world's largest wine brand websites.

With a web-based dashboard for wine brands themselves to see product gaps and detailed analytics, Grappos fits the needs of both consumers and wine brands themselves. See it live on the websites of Biltmore, Barefoot, Pabst, Yellowtail and more.

Read Full Success Story

Installation-ready product locator.

Grappos' custom web-app locates products, compatible with Shopify, Squarespace, and Wordpress. Set up in a day, users can seamlessly integrate it into any site without coding skills—just copy and paste the snippet for instant integration.

Grappos SearchTracker.

The SearchTracker offers robust tracking and reporting capabilities, providing valuable insights into consumer demand and market opportunities. With real-time monitoring and the ability to export custom datasets, it empowers sales and marketing teams with actionable data for informed decision-making.

Highly customizable UX.

Our product locator boasts an intuitive, accessible interface tailored for seamless navigation on both mobile and desktop platforms. Enjoy flexible search options and personalized aesthetics with customizable fonts, colors, images, and map styling for an optimal user experience.

Designli for UX/UI design.