Your product works, but finding customers still falls to you. Designli gives you a dedicated GTM Engineer to research potential buyers, run campaigns, and follow what happens after people sign up. Together, we choose the channels worth testing and use the results to decide what to do next.
Book Your Impact WeekWhen you're funding a software business, you need to know what your marketing is producing. Your GTM Engineer shows you the campaigns they've run, the responses they've received, and what people did after signing up. You review those results together and agree on the next step.
Some campaigns will need more time or a different approach. Others may be worth stopping. We'll explain the results, including where we need more information, so you can make those decisions with us.
You pay for your GTM Engineer's assigned time. Designli doesn't take a percentage of your ad budget or add a management fee to your media spend. Your campaigns and marketing assets stay in your own accounts.
We call this Hypothesis-Driven Growth. Before launching a campaign, your GTM Engineer writes down who we're trying to reach, what we expect them to do, and how we'll measure the response. That gives you a clear reason for each campaign and a way to judge its progress.
It's the same approach Designli's product teams use in Hypothesis-Driven Development: make a focused change, look at what happened, and use that information to choose the next improvement.
You can follow each test from the first question to the decision that comes after it. Your GTM Engineer explains what we're testing and keeps you involved as the plan changes.
We choose a customer group, a message, and a result to look for. Before launch, we agree on the budget, the review date, and what would make the test worth continuing.
Your GTM Engineer builds and runs the campaign with tracking in place. We change one thing at a time where possible, so the results are easier to interpret.
We look at the response and follow it into signups, product use, and sales. You'll see the actual numbers alongside the costs and any gaps in the tracking.
Together, we decide whether to continue, change the campaign, or try another channel. The next test starts with what we learned from this one.
Your Go-to-Market Engineer is a growth marketer assigned to your business half-time or full-time. They research potential customers, create campaigns, manage follow-up, and report on the results. You have a person responsible for carrying the plan through.
You bring your knowledge of the product and the customers you want to serve. Your engineer helps turn that knowledge into messages and campaigns, talks through the priorities with you, and explains what they're learning along the way.
They also connect marketing to the product analytics your developers use. If people sign up but never finish onboarding, that matters to the marketing plan. Seeing where people stop helps us decide whether to change a campaign or improve the experience it leads to.
We set up tracking for the steps that matter to your business, from signup and first use to payment and return visits. Session recordings help us investigate screens where people get stuck.
We connect product analytics with your customer relationship management system, or CRM. That helps you follow a contact from a campaign into a conversation, a signup, or a sale.
Your go-to-market plan sets out which channels to test and in what order. Each playbook below shows what your GTM Engineer would do and the share of their time it usually takes. Those allocations help us build a realistic plan for your business.
We research companies that could benefit from your product and the people who make buying decisions there. Your engineer uses that research to write relevant messages and reach out through email, LinkedIn, phone, or other contact methods that fit the buyer.
See an example playbook about Outbound.We create ads and landing pages, then test the message, visuals, and signup experience. Tracking continues into your product so you can see whether the people arriving from a campaign use it and become paying customers.
See an example playbook about Paid media.We plan and draft posts for the platforms your buyers use, drawing on product updates, customer stories, webinars, and research. Your company account can share those updates, with posts in your voice or another team member's voice where that fits.
See an example playbook about Social media.We research the questions potential customers ask and create or improve pages that answer them. We track search visits and signups alongside regular checks of how AI assistants describe and cite your product.
See an example playbook about SEO and AI visibility.We produce useful guides, tools, research, and webinars that give potential customers a reason to hear from you. Your engineer manages promotion and follow-up, including outreach to publications your buyers read.
See an example playbook about Content and original research.We find communities and businesses that already serve your potential customers and develop proposals for working together. Your engineer manages shared resources, events, and referral follow-up, then reports on the conversations and opportunities they produce.
See an example playbook about Partnerships.During Impact Week, Designli reviews your current marketing and how people use your product. You leave with a scored technical report, design recommendations for the screens where people sign up or buy, and a 90-day go-to-market plan built around your customers, costs, and goals.
We also check that your product can record the steps from a first visit to a payment. If tracking is missing, the plan identifies what needs to be added so you can understand what happens after a campaign brings someone in.
Before campaigns begin, we agree on who you're trying to reach and set up the information needed to follow their progress. The research, contact lists, and systems belong to you.
We define the customer groups to focus on and the problem your product solves for each one. Then we develop messages using the benefits you can demonstrate and answers to the questions buyers ask.
We research the associations, communities, publications, and events your customers use. Your engineer compares the audience, cost, and effort involved in reaching people through each one.
We review your pricing and the cost of serving a customer to estimate what you can afford to spend acquiring one. Customer interviews and pricing tests help us explore how those numbers could change.
We look at the traffic, outreach, referrals, and campaigns you already have running. Together, we agree on what to measure at each step and record the starting numbers.
We find companies and contacts that match your customer groups, check their details, and remove duplicates. Your engineer keeps the list in your accounts and uses it to prepare relevant outreach and advertising audiences.
We organize your CRM so contacts, conversations, and sales can be followed from the campaigns that brought them in. Forms, follow-up messages, and team notifications are tested before launch.
Since we had been plagued with numerous site issues and other factors, we only had $3,000 in sales for the period between June and September. After Designli took over, our sales went up by 300%. […] I've been impressed with their thoroughness and efficiency.
Designli researched the market to assess our competitors and then analyzed it before the project began. […] It's easy to work with Designli. All of their design materials are extremely professional.
Their CEO was especially helpful in molding our business for the better and identifying the right marketing strategies that could work for us.
Tell us what you've built, who it's for, and what you've tried so far. In a free 30-minute call, we'll discuss how a GTM Engineer could help and what an Impact Week would cover for your business.
