Reach the people who have a reason to buy.
Designli starts with a focused list of companies that fit your product and researches each one before reaching out. Your GTM Engineer uses that research to write a relevant message and chooses email, LinkedIn, phone, or another contact method based on the buyer.
Book Your Impact WeekThe outbound playbook
GTM Engineer allocation
50-100%
The first month takes more time for research, contact lists, and tracking. Ongoing campaigns combine that research with outreach and follow-up.
- We research each company and the person who would buy your product.
- Outreach can include email, LinkedIn, phone, text, and post.
- We test the customer profile, company list, and offer one at a time.
Start with a clear picture of your buyer.
You may know your product would help a particular type of business, but still be unsure how to reach the person who would buy it. Outbound gives your GTM Engineer a way to contact those people directly and start a conversation about the problem you solve.
During Impact Week, we consider outbound alongside the other channels in your Designli go-to-market plan. It fits when we can identify specific companies, find the right person inside them, and explain why your product might be useful.
Early on, your engineer spends much of their time researching. We look at what's changing in a company's market, who owns the problem, and what could make finding a solution a priority.
Give each person a reason to hear from you.
A business owner and a project manager may care about different parts of the same product. We use what we learn about their responsibilities to explain how your software could help them. You'll recognize the connection between the companies we choose and the messages they receive.
Research also helps us decide when to reach out. A company that's hiring, expanding, or changing how it operates may have a more immediate need. We keep those details current as the campaign continues.
Email is one way to start the conversation. Your engineer also considers LinkedIn, calls, texts, and post, depending on the person and the context. The message stays relevant across each contact.
How we build an outbound campaign.
The steps below use a sample business selling job-management software to construction trades. Its buyer could be a business owner or a project manager, depending on the company.
1. Choose a buyer and an offer.
We define the role, type of company, and situation that make someone a good fit. Then we agree on what to offer them and why it would matter to that person.
2. Build a focused company list.
Your engineer finds companies using public sources and checks each one against the agreed criteria. You can see why each business belongs on the list.
3. Research the decision-maker.
For the sample business, we would check whether an owner or a project manager chooses the software. Changes such as a hiring increase could help us understand why they might need it now.
4. Write a relevant message.
We connect the offer to something specific about the company and the person receiving it. Your engineer uses the research to explain why they're reaching out.
5. Choose how to reach them.
We use the contact methods that fit the buyer, including email, LinkedIn, phone, text, or post. Email uses a dedicated sending domain separate from your main business domain, with daily volume capped.
6. Organize replies and follow-up.
Responses and meeting requests go into one process, ready for a salesperson to take over as your team grows. Your engineer records what people say so we can review the campaign together.
What the first few months could include.
We agree on the schedule during planning. The sequence below shows how research, outreach, and follow-up develop as we learn more about your buyers.
Month 1: prepare the first campaign.
Your engineer builds the company list, researches the first contacts, and sets up tracking. Once the messages and contact methods are ready, outreach begins.
Months 2 and 3: follow up and review.
We use additional contact methods where they fit and review replies across the campaign. Your engineer recommends changes to the customer profile, company list, or offer based on the response.
Month 4 onward: apply what we learn.
We keep researching and following up with suitable companies. If the results support testing another customer group, we use the existing research and campaign setup to prepare for it.
Look at the conversations outreach starts.
Your engineer reports on replies from people who match your customer profile, the conversations they lead to, and what those people say about the offer. We also review delivery and engagement to understand whether messages are reaching people.
Three questions guide the next test: have we chosen the right customer profile, do the companies on the list fit it, and is the offer relevant? We change one of those at a time and review each campaign over the agreed period.
A quiet campaign needs investigation. Timing, delivery, and the message can all affect whether someone responds. We'll explain what the available results suggest and what we need to test next, so you have a clear basis for continuing or changing the approach.
Let's talk about who you want to reach.
Tell us who you think your buyer is and what your product helps them do. In a free 30-minute call, we'll discuss whether outbound fits your business and what it would take to prepare the first campaign.