See whether your ads bring in paying customers.
Designli connects your campaigns to what people do after they sign up. Your GTM Engineer tests one change at a time and tracks onboarding, product use, and payment to help you decide where to spend next.
Book Your Impact WeekThe paid media playbook
GTM Engineer allocation
25-50%
New campaigns take more time for account setup, ads, landing pages, and tracking. Once they're running, your engineer monitors spending and prepares the next tests.
- We follow campaign activity into onboarding, product use, and payment.
- We test visuals, copy, landing pages, and the signup process.
- Reports connect advertising costs to paying customers.
Understand what happens after someone signs up.
Getting people to try your software is a useful start. You also need to know whether they finish setting it up, use the features they came for, and decide to pay. Those steps help you understand what your advertising budget is producing.
Your GTM Engineer connects campaign reporting with product analytics before spending begins. If one ad brings in signups but those people stop during onboarding, we can investigate where they're getting stuck and what needs to change.
Paid media can fit your Designli go-to-market plan when you have a clear buyer in mind and want to test how they respond to your message. During Impact Week, we review your current campaigns, product tracking, and budget to decide where to start.
Check that the numbers connect to real customer activity.
Ad platforms and your own systems can count results differently. Your engineer compares campaign reports with the contacts in your CRM and activity recorded inside your product, so you can understand what each number represents.
Before launch, we submit a test signup through the campaign links and check that it appears correctly in your systems. We then verify the events used to record onboarding, first use, and payment. This gives us a reliable starting point for reviewing results.
That setup helps you see where a campaign needs attention. The ad, landing page, offer, and product experience each play a part in whether a visitor becomes a customer.
How we prepare and run your paid campaigns.
Each test starts with a question, an agreed budget, and a review period. Your engineer manages the campaign and uses the results to recommend the next change.
1. Test the tracking.
We check the path from the landing page through signup, first use, and payment. A test submission confirms that customer activity is recorded in the right places.
2. Prepare the audience.
We use the audience developed in your go-to-market plan and your own customer data where suitable. Your engineer checks how many contacts the platform can match before setting the campaign's reach and budget.
3. Match the page to the ad.
We build a landing page that explains the offer someone clicked on and gives them a clear next step. The message stays consistent from the ad through signup.
4. Test one change at a time.
We test the visual, copy, landing page, or signup process while keeping the other parts consistent. That makes it easier to understand what may have affected the result.
5. Follow new users into the product.
We review how far people from each campaign get through onboarding, what they use, and whether they pay. Those details help us compare campaigns on more than their signup totals.
6. Use the findings to improve the campaign.
When people leave without taking the next step, we investigate the message, offer, and experience they encountered. Your engineer proposes the next test and explains why it's worth trying.
What happens as campaigns get started.
The schedule depends on your existing accounts, product tracking, and approval process. These phases show what we'll prepare and review together.
Month 1: prepare for launch.
We set up the accounts and audience, check product tracking, and create the first ads and landing pages. Spending begins once the campaign and its measurement are ready.
Months 2 and 3: review the first tests.
Your engineer compares campaign costs with signups, product use, and payment. We use those findings to plan focused tests of the visuals, copy, landing pages, and signup process.
Month 4 onward: adjust the plan.
We continue testing and recommend where to maintain, reduce, or increase spending. Each recommendation considers campaign results and what your business can afford to pay for a customer.
See what it costs to acquire a customer.
Cost per paying user is the main business measure. Alongside it, we show spending, visits, signups, onboarding completion, and product use. Seeing those steps together helps explain why one campaign may be worth continuing and another needs attention.
We review results over the period agreed for each test. Some campaigns need more time or more responses before a comparison is useful. Your engineer makes that clear when presenting the numbers.
Tracking also has limits: someone can discover your product through an ad and return later through another route. We use the information available to guide spending, with your pricing and cost of serving a customer setting the budget you can sustain.
Let's look at what your ads are bringing in.
Bring what you know about your current spending and customer results. In a free 30-minute call, we'll discuss gaps in the tracking and whether paid media is a useful next step for your product.