Reach buyers through people they already trust.
Designli finds communities and businesses that serve your potential customers, then helps you build a useful relationship with them. Your GTM Engineer develops shared resources or events, manages the follow-up, and tracks the introductions and opportunities that come from each partnership.
Book Your Impact WeekThe partnerships playbook
GTM Engineer allocation
50-100%
Partnerships can fill your engineer's week when it's the main channel. A smaller group of relationships can take about half their time alongside other campaigns.
- We find companies and communities that already serve your buyers.
- Your engineer develops specific proposals for shared resources and events.
- We track introductions, conversations, and opportunities over time.
Find people who serve the same customers.
Your potential customers already turn to associations, communities, consultants, and other businesses for advice. A useful partnership can introduce your product through a relationship they already value.
During Impact Week, we look at where your buyers gather and who else serves them. Partnerships can become part of your Designli go-to-market plan when there's a clear reason for both organizations to participate.
Your GTM Engineer researches those organizations, compares how closely their audiences fit yours, and finds a way to contact the right person. That research gives each conversation a specific starting point.
Start with what you can contribute.
A community may need an answer to a recurring question. Another business may want a resource that helps its customers use their product alongside yours. We spend time understanding those needs before suggesting a joint activity.
Your engineer participates in relevant discussions, shares helpful information, and proposes resources or events that suit the audience. You bring the product knowledge that makes those contributions useful.
The relationship needs to make sense for both sides. We agree on what each organization will contribute, how follow-up will happen, and what results we'll review together.
How we develop a partnership.
Your engineer manages the research, outreach, shared activities, and follow-up. We focus on organizations where your product and experience could be useful to the people they serve.
1. Research suitable organizations.
We find communities, associations, consultants, and businesses that reach your buyers. Your engineer prioritizes them by audience fit and the opportunity to do something useful together.
2. Make a specific proposal.
We explain why the relationship could make sense and suggest a resource, event, or referral arrangement. The proposal connects your product to something the prospective partner's audience needs.
3. Listen to the audience.
Your engineer follows the questions people ask in each community and discusses them with the partner. Those conversations shape the material you share and the activity you plan.
4. Participate consistently.
We contribute to relevant discussions and identify events where your team could be helpful. Each event is considered against its cost, audience, and role in the plan.
5. Create something together.
Joint webinars, shared customer stories, and research can give both organizations a reason to introduce the other. We coordinate production, promotion, and agreed follow-up with the partner.
6. Keep the partner informed.
Your engineer follows up on introductions and reports the outcomes back to the partner. Both sides can see what happened and decide how to continue the relationship.
Give relationships time to develop.
The schedule depends on the organizations involved and what you plan together. These phases show the activities your engineer manages while those relationships take shape.
Month 1: research and make introductions.
We build a prioritized list, prepare proposals, and set up tracking. Outreach begins once we have a clear reason to contact each organization.
Months 2 and 3: develop shared activities.
Your engineer follows up with interested organizations and plans resources, events, or referrals with them. We review the conversations and activity to decide where to spend more time.
Month 4 onward: review each relationship.
We look at the introductions and opportunities each partnership has produced and discuss the next steps. Your engineer maintains active relationships and recommends where to change the approach.
See what each partnership produces.
We agree on a review period that fits the relationship and its planned activities. A joint event or research project takes coordination, so the first review includes progress toward those commitments as well as any customer conversations.
Your engineer tracks introductions, meetings, opportunities, and the cost of supporting each partnership. Links for individual partners and resources help us follow the response where tracking is available.
Activity can arrive around an event or shared release, so we consider those dates when reviewing results. If a relationship isn't producing enough value for the time it takes, we discuss changing the activity or putting that time into another part of your plan.
Let's find the relationships worth building.
Tell us who your buyers already turn to for advice. In a free 30-minute call, we'll discuss where partnerships could fit your business and what we'd look for in the first prospective partners.