Show buyers what you're building and why it matters.
Your GTM Engineer turns product updates, customer stories, and useful research into posts for the platforms your buyers use. We plan and draft the posts with you, then look at the conversations, subscriptions, and registrations they bring in.
Book Your Impact WeekThe social playbook
GTM Engineer allocation
25-50%
The first month includes choosing platforms, setting up accounts, and learning your voice. Ongoing planning draws on product updates and material from your other campaigns.
- We plan a monthly calendar for the platforms your buyers use.
- Webinars, research, releases, and reviews become useful posts.
- We review conversations, subscriptions, and registrations.
Help people get to know your product and team.
You have plenty to share while building a software business. A new feature, a customer question, or a decision about the product can help a potential buyer understand what you're creating. Finding the time to turn those moments into posts is another responsibility on your list.
Designli handles the planning and drafting with you. Your engineer finds suitable platforms, prepares a calendar, and turns existing material into posts that explain something useful to the people you want to reach.
We consider social media during Impact Week as part of your Designli go-to-market plan. It fits when your buyers use those platforms and you have product updates, experience, or resources worth sharing with them.
Make it easy to stay involved.
Your engineer learns how your team talks about the product and prepares drafts for you to review. We plan ahead while leaving room for recent releases, customer questions, and ideas that come up during the month.
Your company account can carry product news and resources. If you'd like to post personally, we can also draft in your voice for you to publish. Another team member can take that role when their experience fits the topic.
Replies give us a chance to learn what readers understand, question, or want to know more about. We bring those observations back to you so they can inform future posts and the wider marketing plan.
How we plan your social content.
We build a manageable publishing routine around your team and the material you already have. Each month gives us more information about the topics people respond to.
1. Choose the right platforms.
We research where your buyers spend time and which accounts are worth maintaining. That lets your engineer focus on a small number of platforms with a clear reason for using each one.
2. Plan the calendar together.
Your engineer drafts a month of posts for approval before scheduling them. We leave room for new developments and agree on a pace your team can support.
3. Share your existing resources.
We turn webinars, research, releases, and customer reviews into posts suited to each platform. Tracked links help us follow visits and registrations where that information is available.
4. Show how the product is developing.
We explain what shipped, what your team learned, and why a product decision matters to customers. Those updates give people a reason to follow your progress.
5. Include the people behind it.
When a topic suits your founder or another team member, we prepare a draft in their voice for them to publish. Their experience can help explain why the product exists and how it's changing.
6. Review the response.
We check that posts published correctly and review reach, engagement, replies, subscriptions, and registrations. Your engineer uses those findings to recommend the next month's topics.
Set a pace you can keep up with.
The first month establishes the accounts, voice, and review process. After that, planning draws on what you're building and what readers are asking about.
Month 1: prepare the first calendar.
We choose the platforms, organize the accounts, and draft the first posts. Your feedback helps your engineer learn the voice before the calendar begins publishing.
Months 2 and 3: share and learn.
We bring new resources and product updates into the calendar, then review the response. Questions and comments help us identify topics worth explaining in more detail.
Month 4 onward: refine the routine.
We use earlier posts and current product developments to plan the next month. Your engineer adjusts the topics and formats while keeping you involved in review.
Look at who responds and what they do next.
We report on subscriptions, registrations, and visits from tracked links, alongside what we can learn about the audience reading your posts. Reach, follower growth, and engagement help explain how widely the content is being seen.
We also read the replies. A question about how a feature works or a comment about a customer's problem can help us improve the explanation of your product. Your engineer brings those examples into the review.
Social media can influence a customer before they contact you through another route. Reporting won't connect every post to a sale. We use the available activity and feedback to judge whether the channel is reaching relevant people and deserves continued time.
Let's plan what you'll share next.
Tell us what you're building and which customers you want to reach. In a free 30-minute call, we'll discuss suitable platforms, the material you already have, and how Designli could help you keep publishing.