If you have a great idea for an app, you’re probably excited and ready to start building it. Not to kill the vibe, but keep in mind that there are over 2.1 million apps in the Apple App Store and 3.5 million in the Google Play Store. Even if your idea is amazing, it won’t
So you’ve got an idea for an app. You think it might be a good one. It solves a specific problem, and you haven’t seen anything out there like it. But you don’t want to invest thousands of dollars in development if the market doesn’t agree with you. How can you make sure that your
App developers use behavioral psychology to get people to continue using their apps. Recently, there’s been some backlash against apps that use it to create unhealthy addictions. But developers use behavioral psychology to help users improve their lives and reach their goals also. Behavioral psychology is like a multi-tool, and one of the most powerful
People often turn to apps to help them reach their goals — whether they want to save money, build stronger friendships, meditate consistently, train for a marathon, or whatever they want to achieve. Developers can use the psychology of app design to help users build habits and shape their behavior. Developers of apps that gain
We’ve all been there. We make a list of all the healthy foods we want to eat. We buy new workout wear. We sign up for a gym subscription. Maybe we make it through a week or two staying pretty consistent with our new, healthy activities, but then we fall back into old habits. Why?