Last year, Google announced there were over 2 billion monthly active Android devices. That’s a lot of users you’ll want to consider reaching. Building an app for Android isn’t quite as simple as building for the Apple iOS, however. Your developer still needs to understand business to build in features that will streamline your processes. They
Nir Eyal knows a little something about how successful products draw in users and keep them coming back for more. He’s the author behind the best-selling title, Hooked: How To Build Habit-Forming Products. In the book, he unpacks his Hook Model, a four-step cyclical model for creating products that encourage a habit-forming level of engagement. The
You may have the next viral app idea. But the key to success is translating that idea into an actual app that people will love and use regularly. How well you execute the stages between idea and finished product will make or break your app’s success. It’s easy to get sidetracked on rabbit trails of
Because the mobile app market is so competitive, making an app financially successful is uniquely challenging. You need a great idea that’s well-executed, yes. But you also need to make sure your app connects with your target audience. And you need to motivate them to buy the app and/or make a purchase within the app.
For many companies who are developing an app, starting with the iOS version is a smart decision. The demographic for iOS users tends to be higher-income and higher education level, so if your target audience reflects these demographics, iOS will be your platform of choice. If you’re planning to create an iOS app, you may