Creating effective content is a challenge for any company, but early-stage startups without a lot of capital resources often find it even more daunting. Establishing a simple content creation process that’s efficient and maximizes the use of your resources will make that challenging much more manageable. In this post, we’re sharing a content creation workflow
Startups face the challenge of not yet having an established track record that serves to create trust. Since purchase decisions require trust, this challenge can be significant. Thought leadership content serves to bridge this gap in trust since it demonstrates that your company is an expert in the industry or problem that your product solves.
Every story, from the fairytales we read as young children to the origin story of our favorite brand, contains powerful elements that build trust and empathy between the storyteller and the reader. So while you may be tempted to focus solely on data and stats to sell an idea, start with the story behind the
There’s a reason 81% of businesses are using video in their marketing strategy. Video is an ideal medium to quickly engage and educate prospective users and current customers. Because video offers comparatively high engagement rates and can easily be shared and promoted across social channels, many startups are integrating video into their content marketing strategies.
Unfortunately, the old adage originating from Field of Dreams, “If you build it, they will come,” just isn’t true. Unless your prospective users know your amazing product exists, you won’t be able to grow your company. There are many types of marketing you can use to get the word out about your product. Content marketing