The Designli blog.

Resources for unlocking your next level of business growth with custom-built software.

StartupsMobile Apps 5 min read

How to Start Developing an App

Written by Laura MacPherson, Jul 2, 2020

Before you start building your app, you’ll want to lay the necessary groundwork. Here’s a step-by-step process for how to start developing an app.

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StartupsMobile Apps 5 min read

How Long Does It Take to Get an App To Market?

Written by Laura MacPherson, Jun 25, 2020

Here’s what you need to know about the factors influencing the time it takes to get an app to market and how you can speed up the process.

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Startup Stories 6 min read

The Locker Room Founder, Roger Dickson, on How Mission Drives Product

Written by Laura MacPherson, Jun 9, 2020

In this interview, we talk with Roger Dickson, founder of The Locker Room Worldwide, to learn how he is building a meaningful startup.

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The Founder Factor 8 min read

John Sterling on Going Remote

Written by Caroline Jennings, Jun 8, 2020

John Sterling is the Owner of Foxfire, a warehouse software provider and ScanSource partner. He was also a Founder at Datastream.

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Startups 4 min read

What Percentage of Equity Compensation Should I Give My Developer?

Written by Laura MacPherson, Jun 4, 2020

Offering equity compensation to your development team as a startup is a difficult decision. But there are several options for fundraising to consider.

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The Startup School 4 min read

Guide to Monitoring and Interpreting Your Mobile App Analytics

Written by Laura MacPherson, May 14, 2020

Your mobile app analytics will help inform your app's development. This guide covers the basics you need to know to monitor and interpret your analytics.

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The Startup School 4 min read

How to Field User Feedback and Prioritize It

Written by Laura MacPherson, May 7, 2020

User feedback is at the core of any successful app. It helps inform iteration decisions to ensure your product meets the needs of your customers.

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The Startup School 5 min read

Components of an Effective Mobile App Marketing Plan

Written by Laura MacPherson, Apr 30, 2020

Well before you even have a product to market, you’ll want to create a mobile app marketing plan. Here we break down a marketing plan into must-have components.

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The Startup School 5 min read

Should I Do a Hard Launch or Soft Launch for My App?

Written by Laura MacPherson, Apr 23, 2020

One of the first choices you’ll need to make when marketing a product is whether to do a hard launch or a soft launch. Here are the advantages of each.

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EnterpriseStartups 4 min read

How to Iterate or Pivot in Times of Turbulence

Written by Laura MacPherson, Apr 16, 2020

Dramatic changes require you to think through how to iterate or even significantly pivot. Here’s what to think through to position your company for growth.

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The Startup School 5 min read

How to Run a Successful Social Media Campaign for a Product Launch

Written by Laura MacPherson, Apr 2, 2020

Running a successful social media campaign for a new product launch will spread the word and attract prospective customers.

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The Startup School 4 min read

6 Ways to Build Pre-Launch Buzz for Your App

Written by Laura MacPherson, Mar 19, 2020

There are many ways to build pre-launch buzz for your app. In this post, we’re focusing on the six most effective. Get a brainstorming notebook and read on!

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The Startup School 5 min read

How to Measure App Performance to Iterate Effectively

Written by Laura MacPherson, Mar 5, 2020

The first version of an app is designed to be tested. Here’s how to know what to track and how to measure app performance.

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