What is Bootstrapping? Pros and Cons for Startup Founders
Startup funding often brings to mind dramatic pitch moments in front of investors, similar to the scenarios seen on Shark Tank. However, for most...
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How to Get Investors for Your Mobile App Startups
Startup founders agree: It’s rough out there. In the face of a bear market, shrinking venture investments, and fewer exits, securing funding takes...
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The Copilot App is Designed to Help Users Keep Track of Their Money
In the “Under the Hood” Series, we look at how popular apps have grown loyal usage through behavioral design. Seeing the techniques in action should...
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5 Elements of UX Design
UX design (user experience design) defines how your users experience your app, website, or other digital product. It’s one of the most fundamental...
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20 Pros and Cons of Building a Mobile App vs. a Web App
Mobile app or web app? It’s not always a clear decision. If you survey startup founders, you will hear strong opinions on either side. The reason for...
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Guide to Monitoring and Interpreting Your Mobile App Analytics
Behind every successful app is a savvy team that understands the importance of monitoring and analyzing mobile app analytics. Analytics provide the...
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How to Field User Feedback and Prioritize It
User feedback is at the core of any successful app. It helps inform iteration decisions to ensure that the product continually meets the needs of...
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Components of an Effective Mobile App Marketing Plan
Well before you even have a product to market, you’ll want to create a mobile app marketing plan. Having a strategic plan in place will help make...
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Should I Do a Hard Launch or Soft Launch for My App?
You have many choices to make when you first start marketing a product. Some of these decisions will be dictated by your resources. Others will be...
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How to Run a Successful Social Media Campaign for a Product Launch
The best place to find prospective customers for your soon-to-launch product is where they’re hanging out online — especially on their favorite...
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How to Build the Perfect Pre-Launch Landing Page
A pre-launch landing page is specifically designed to provide a source of leads that you can follow up with once your product is launched (or in some...
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6 Ways to Build Pre-Launch Buzz for Your App
A successful product launch is boosted by pre-launch buzz. Smart launch teams seek to generate interest ahead of release to drive stronger sales on...
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How to Measure App Performance to Iterate Effectively
The first version of an app is designed to be tested. You need to know what features resonate with users and what’s lacking. You need to know how...
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