The recipe for successful software calls for UX/UI design.
User experience design and user interface design can make or break a mobile app or web app. It’s vital to make your designs intuitive, compelling, and memorable. In a sea of software products competing for users’ attention, experience makes all the difference.
Our expert designers are trained in app and web design standards, then keep up with evolving best practices. You can see this knowledge applied to each project we work on.
UX design.
UX, or user experience, is what guides a user’s actions to help them reach the desired goal. This is the way the users flow through the features of your application.
Compelling interfaces and experiences just click, creating a simple experience for the user. There’s a lot that goes into UX design, though:
- User Personas – Research the users you’re targeting with your software product
- Industry Knowledge – What you know about the field you’re looking to serve
- UX Psychology – A deep understanding of the best practices for modern design
Combine these three things, and you’ll create memorable experiences for your user base.
User flow diagrams.
Our graphic designers specialize in conceptualizing thoughtful interfaces for iPhone apps, Android apps, and mobile-responsive web products. The preparation of a user flow diagram is foundational to this effort.
User flow diagrams map out the logic of how a user might interact with each screen, or page, of the software system. A goal in every app is to minimize the number of clicks, or taps, that are required for a user to reach the feature they’re looking for. Understanding the flow of your app will help you make it robust, yet simple to navigate. This keeps users engaged instead of driving them away in frustration.
UI design.
The best user interface design breathes life into your app or website. Instead of just talking about your concept, you’ll be able to share visuals showing precisely how each screen or page of the product looks.
This is one of the most important steps of building a new digital product because it’s a large part of the impression your product will leave on your users. You’ll need a graphic design team on your side that understands the principles of modern UI design and can apply those best practices.
App and web prototyping (Figma).
After wrapping up the UI design of each of your app or website’s screens, Designli’s graphic artists will utilize the Figma platform to prepare a navigable prototype of your product. This shows exactly how each screen looks, feels, and functions. You can even install it on a phone or send a link to investors, future users, and other stakeholders. This gets you vital feedback, buy-in, and fundraising before you move forward with development.
For mobile apps and custom web apps, prototyping serves as a valuable pausing point. This is where you assess the design to ensure you’re building the right thing while the feature set is still easy to iterate on and change. It also saves you a bundle of cash by preventing big changes further down the road.
From collaboration to a true partnership.
Partnering with Designli gives you access to the quality, value, and attentiveness that has earned us the title of top-rated app and web design firm. From our beginnings in the Southeast, we’ve expanded to serve clients all over the United States and Canada. Schedule a call with us today to discuss your project, and you’ll see why we have so many delighted clients.
