Why Vital Knowledge?
Adam Crisafulli is a respected voice in the world of stock market analysis. With tens of thousands of readers following his market commentary, Adam knew he would have a real business on his hands striking out to form Vital Knowledge as an independent media organization. He wanted Vital Knowledge to capture the narrative of the market, curating critical news and information alongside original analysis that helps investors navigate the increasingly noisy media landscape in order to make prudent investment decisions.
Meet the founder, Adam.
Monetizing his 20 years on wall street.
Adam knows how to write market commentary, analyze important events, and attract the attention of hedge funds, mutual funds, family offices, and private equity firms. He needed help with the software side of his new business venture: building a subscription service to easily distribute this content to paying customers.
Delivering market insights to tens of thousands of readers.
Adam’s work has been recognized on numerous occasions as best-in-class. He secured the top 1-2 spots in the annual Institutional Investor specialty sales rankings for 2017 and 2018. His content is consumed by investors across asset classes - equities, fixed income, currencies, commodities, etc. Read Founder Series Interview
Designli's proprietary product roadmapping initiative, named the SolutionLab, helped Adam thoroughly plan out what it would mean to launch a digital business.
A technical product plan for a non-technical founder.
Adam knew he was launching a startup that relied on technology. And he trusted the SolutionLab for bringing his vision into a tangible blueprint for what that business would look like: technical documentation, but without the developer jargon.
A UX focus: Meeting readers where they were.
In the SolutionLab, User Personas are an important discussion point that dictate functionality. Adam knew his readers would be at trading desks, with his website up on one of their many screens; or, on-the-go and needing to load a lightweight webpage quickly.
Graphic design & prototyping.
Graphic Design is where the product plan for Vital Knowledge was transformed into a tangible and navigable interface to ensure alignment of the vision, across both desktop and smartphone resolutions.
Agile development, launch, and ongoing product iteration.
Designli handled the from-scratch Agile Development of the VitalKnowledge.net content delivery web-app and subscription system, developed in Angular and Node (and using Stripe for payment processing).