The Story of Your Things. A web-app and iPhone app brought from concept to final product by the team at Designli.

Why Thingealogy?

It all started when our client, Kathy's, aging parents asked her to be one of the executors of their estate. Kathy was helping them decide what to do with their belongings and loved hearing the stories behind their heirlooms - many of which she was hearing for the first time.

For example, in the guest room of their house, Kathy learned about the Brazilian bedside table that had traveled with them since they were first married 60 years earlier.

At that moment, Kathy wished she had a way to record these stories to share with her family. Searching for an app that could fit this purpose, she couldn’t find one, and the idea for Thingealogy was born. The name “Thingealogy” came from merging “thing” with “genealogy.”

Meet the founder, Kathy.

Advice for new startup founders.

We asked Kathy what advice she would offer to new startup founders or those who are in the early stages of starting a company. Kathy said “find a good team to help you. I’ve been working with Josh Tucker and Keith Shields, the founders of Designli, since 2014 when we started the first version of Thingealogy.”

“The Designli team’s work ethic, transparency, and knowledge of the coding world is the main reason Thingealogy is such an easy-to-use and secure system. Another piece of advice is that it takes time to develop a product, so while you’re putting in all those long hours make sure to enjoy the process.”

Read Founder Series Interview

The SolutionLab.

Our SolutionLab - Designli's proprietary roadmapping session - focused on building out a plan (with price-points and timelines) for bringing Kathy’s skinny 'Version 1' system to a fully-featured platform ready for scale.

Building a new version without alienating V1 users.

During our initial conversations, we worked with Kathy to ensure that re-designing and re-launching a new version of Thingealogy would not lead to any downtime for existing users that had already stored valuable information and data into their Thingealogy apps. This migration, and ensuring those users were ‘onboarded’ and explained the new functionality in a streamlined way, was a vital component to our rollout.

Mapping out the user experience (UX).

Kathy brought a fantastic idea to the table: people cataloging belongings for estate or insurance purposes are already used to a ‘spreadsheet format’ to store this data. Could we build something similar as an interactive web-app? Our SolutionLab consulting engagement focused on defining how a spreadsheet-type UX could work in a way that wasn’t bloated or cumbersome.

Graphic design & prototyping.

Where ideas and a product plan truly come to life. Our talented UX and UI team prepared a stunning User Interface for Thingealogy, showing how a user could toggle between a ‘grid view’ versus ‘spreadsheet view’ to best visualize their stored information in a way that makes the most sense to them. This design was made into a clickable, navigable prototype so that we could ensure everyone was on the same page prior to Development.

Development, launch & iteration.

Thingealogy was developed with AngularJS, NodeJS and Loopback. During Development, Kathy was kept apprised of progress and “estimated versus spent time” for each task to ensure the budget was kept in check via a weekly update. After a brief Beta Testing period, Thingealogy was launched to the public - and the Designli team continues to stay involved for ongoing feature iteration as Thingealogy gains traction.

Loopback, NodeJS, AngularJS

Visit the live product at

“I have established a great level of trust with Designli. They’re also responsive to my calls and questions.”

“I appreciate how relatable they are in explaining technology and how they’ve helped me put my creative ideas into reality.”

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