Laura MacPherson

gkemp94_library_27fb52e3-c41f-4b3f-b849-21448c121233

The Designli blog.

Resources for unlocking your next level of business growth with custom-built software.

  • There are no suggestions because the search field is empty.

7 min read

2 Behavioral Patterns That Will Drive App Engagement

Getting people to download your app can be challenging. Getting them to come back? Even harder.

Read More

6 min read

What Makes a Good User Experience?

Users need to use your mobile app to reap its benefits. It sounds obvious, but user retention often takes a back seat to acquisition, and app...

Read More

10 Essential Slides for a Winning Pitch Deck

A pitch deck is a must-have tool for startups seeking funding. It’s designed to get investors excited about the opportunity of working with you and...

Read More

8 min read

How to Calculate Software ROI for Custom Products

When planning a custom software project, estimating your software return on investment (ROI) is critical. Whether you’re building a customer-facing...

Read More

6 min read

Key Questions to Ask When Buying Custom Software

Custom software takes significant time and investment to build and deploy, so you don’t want to make a rash decision. Forbes reports that the annual...

Read More

7 min read

8-Step Checklist to Build a Successful MVP

The first steps in your product development process are essential. Build a minimum viable product (MVP) to validate your software idea and gather...

Read More

3 min read

Eric Kunisawa, Founder of Grappos, Shares His Successful Bootstrapped Journey

This post is part of our “Startup Stories” series – where we feature select Designli clients with the goal of highlighting their products, their...

Read More

4 min read

Guide to UX for Mobile Apps that Attract and Retain Users

If your app-based startup is going to grow, you must attract and retain users. One estimate puts the average retention rate for mobile apps at just...

Read More

3 min read

2020 Trends in UX You Need to Know

Trends in UX matter because they’re typically reflective of cultural or developmental shifts in how people interact with technology. Many of these...

Read More

3 min read

How to Use Color in UX Strategically

The use of color in UX design goes beyond choosing colors that look nice together. Color is a key component of an interface, aiding in communication....

Read More

3 min read

An Easy Content Creation Process for Resource-Strapped Startups

Creating effective content is a challenge for any company, but early-stage startups without a lot of capital resources often find it even more...

Read More

3 min read

Amber Masters Combines Debt-Payoff Experience with Accountability and Support in Paidback

This post is part of our “Startup Stories” series – where we feature select Designli clients with the goal of highlighting their products, their...

Read More

3 min read

The Power of Storytelling for Startups

Every story, from the fairytales we read as young children to the origin story of our favorite brand, contains powerful elements that build trust and...

Read More

Let's build together

We’d love to hear about your product or software initiative.