Laura MacPherson

gkemp94_library_27fb52e3-c41f-4b3f-b849-21448c121233

The Designli blog.

Resources for unlocking your next level of business growth with custom-built software.

3 min read

What Makes a Good User Experience?

For users to reap the benefits of your mobile app, they actually need to use it. It sounds obvious, but user retention often takes a back seat to acquisition, and app companies suffer for it. The average smartphone user interacts with 30 apps or...

Read More

3 min read

An Easy Content Creation Process for Resource-Strapped Startups

Creating effective content is a challenge for any company, but early-stage startups without a lot of capital resources often find it even more...

Read More

3 min read

Amber Masters Combines Debt-Payoff Experience with Accountability and Support in Paidback

This post is part of our “Startup Stories” series – where we feature select Designli clients with the goal of highlighting their products, their...

Read More

3 min read

The Power of Storytelling for Startups

Every story, from the fairytales we read as young children to the origin story of our favorite brand, contains powerful elements that build trust and...

Read More

4 min read

Video Content Marketing for Startups

There’s a reason 81% of businesses are using video in their marketing strategy. Video is an ideal medium to quickly engage and educate prospective...

Read More

5 min read

The Essential Guide to Content Marketing for Startups

Unfortunately, the old adage originating from Field of Dreams, “If you build it, they will come,” just isn’t true. Unless your prospective users know...

Read More

3 min read

How to Start Developing an App

A concept is just the first step toward building a successful app. Because there are so many apps available today, you’ll need to be sure that yours...

Read More

Let's build together

We’d love to hear about your product or software initiative.