Laura MacPherson

Laurie MacPherson is a B2B Tech Content Strategist and Editorial Researcher, specializing in translating complex technical insights into high-credibility thought leadership. Backed by over a decade of experience interviewing product managers, solution architects, and security leaders, Laurie excels at uncovering deep market pain points to build content that moves pipeline for major enterprise brands like Snowflake and Immuta. Through her articles, readers will learn how to challenge outdated industry thinking, synthesize complex technical research, and create authoritative content that resonates with modern tech buyers. When she isn't mapping out editorial playbooks or helping companies connect the dots on product value, you can find her recharging at the top of a mountain or indulging her inner sci-fi geek with a good novel

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The Designli blog.

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3 min read

An Easy Content Creation Process for Resource-Strapped Startups

Creating effective content is a challenge for any company, but early-stage startups without a lot of capital resources often find it even more daunting. Establishing a simple content creation process that’s efficient and maximizes the use of your...

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3 min read

Amber Masters Combines Debt-Payoff Experience with Accountability and Support in Paidback

This post is part of our “Startup Stories” series – where we feature select Designli clients with the goal of highlighting their products, their...

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3 min read

The Power of Storytelling for Startups

Every story, from the fairytales we read as young children to the origin story of our favorite brand, contains powerful elements that build trust and...

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4 min read

Video Content Marketing for Startups

There’s a reason 81% of businesses are using video in their marketing strategy. Video is an ideal medium to quickly engage and educate prospective...

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5 min read

The Essential Guide to Content Marketing for Startups

Unfortunately, the old adage originating from Field of Dreams, “If you build it, they will come,” just isn’t true. Unless your prospective users know...

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3 min read

How to Start Developing an App

A concept is just the first step toward building a successful app. Because there are so many apps available today, you’ll need to be sure that yours...

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3 min read

How Long Does It Take to Get an App To Market?

It doesn’t take a crystal ball to determine how long it will take you to get an app to market. What it does take is proactive decision-making, a...

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4 min read

The Locker Room Founder, Roger Dickson, on How Mission Drives Product

This post is part of our “Startup Stories” series – where we feature select Designli clients with the goal of highlighting their products, their...

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3 min read

What Percentage of Equity Compensation Should I Give My Developer?

An app begins with a germ of an idea. You may flesh out your idea and validate it on your own, but to bring your app to life, you’ll need a...

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2 min read

Guide to Monitoring and Interpreting Your Mobile App Analytics

Behind every successful app is a savvy team that understands the importance of monitoring and analyzing mobile app analytics. Analytics provide the...

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3 min read

How to Field User Feedback and Prioritize It

User feedback is at the core of any successful app. It helps inform iteration decisions to ensure that the product continually meets the needs of...

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3 min read

Components of an Effective Mobile App Marketing Plan

Well before you even have a product to market, you’ll want to create a mobile app marketing plan. Having a strategic plan in place will help make...

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3 min read

Should I Do a Hard Launch or Soft Launch for My App?

You have many choices to make when you first start marketing a product. Some of these decisions will be dictated by your resources. Others will be...

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