Laura MacPherson

gkemp94_library_27fb52e3-c41f-4b3f-b849-21448c121233

The Designli blog.

Resources for unlocking your next level of business growth with custom-built software.

  • There are no suggestions because the search field is empty.

7 min read

How to Calculate ROI for Custom Software

Considering the finances is a vital part of planning your app or software project. If your company is considering custom software, you want to know that your investment will see a return. But each company is unique, and each project is different....

Read More

6 min read

Key Questions to Ask When Buying Custom Software

Custom software takes significant time and investment to build and deploy, so you don’t want to make a rash decision. Forbes reports that the annual...

Read More

6 min read

7-Step Checklist to Build a Successful MVP

A minimum viable product (MVP) is an essential part of product development. While it’s not your end goal, the MVP is an important stepping stone to...

Read More

3 min read

Eric Kunisawa, Founder of Grappos, Shares His Successful Bootstrapped Journey

This post is part of our “Startup Stories” series – where we feature select Designli clients with the goal of highlighting their products, their...

Read More

4 min read

Guide to UX for Mobile Apps that Attract and Retain Users

If your app-based startup is going to grow, you must attract and retain users. One estimate puts the average retention rate for mobile apps at just...

Read More

3 min read

2020 Trends in UX You Need to Know

Trends in UX matter because they’re typically reflective of cultural or developmental shifts in how people interact with technology. Many of these...

Read More

3 min read

How to Use Color in UX Strategically

The use of color in UX design goes beyond choosing colors that look nice together. Color is a key component of an interface, aiding in communication....

Read More

3 min read

What Makes a Good User Experience?

For users to reap the benefits of your mobile app, they actually need to use it. It sounds obvious, but user retention often takes a back seat to...

Read More

3 min read

An Easy Content Creation Process for Resource-Strapped Startups

Creating effective content is a challenge for any company, but early-stage startups without a lot of capital resources often find it even more...

Read More

3 min read

Amber Masters Combines Debt-Payoff Experience with Accountability and Support in Paidback

This post is part of our “Startup Stories” series – where we feature select Designli clients with the goal of highlighting their products, their...

Read More

3 min read

The Power of Storytelling for Startups

Every story, from the fairytales we read as young children to the origin story of our favorite brand, contains powerful elements that build trust and...

Read More

4 min read

Video Content Marketing for Startups

There’s a reason 81% of businesses are using video in their marketing strategy. Video is an ideal medium to quickly engage and educate prospective...

Read More

5 min read

The Essential Guide to Content Marketing for Startups

Unfortunately, the old adage originating from Field of Dreams, “If you build it, they will come,” just isn’t true. Unless your prospective users know...

Read More

Let's build together

We’d love to hear about your product or software initiative.