Well before you even have a product to market, you’ll want to create a mobile app marketing plan. Having a strategic plan in place will help make your product launch as successful as possible. In this post, we break down a marketing plan into a...
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You have many choices to make when you first start marketing a product. Some of these decisions will be dictated by your resources. Others will be...
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Periodically, a major event will upend an industry or a market — or, as in the case of the current COVID-19 pandemic, the world. These events can...
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The best place to find prospective customers for your soon-to-launch product is where they’re hanging out online — especially on their favorite...
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A pre-launch landing page is specifically designed to provide a source of leads that you can follow up with once your product is launched (or in some...
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A successful product launch is boosted by pre-launch buzz. Smart launch teams seek to generate interest ahead of release to drive stronger sales on...
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The first version of an app is designed to be tested. You need to know what features resonate with users and what’s lacking. You need to know how...
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