Laura MacPherson


The Designli blog.

Resources for unlocking your next level of business growth with custom-built software.

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How to Know How Much Capital to Raise for Your Startup

Calculating how much money you need to raise for an early-stage startup is challenging because of all the unknowns. But the success of your startup often hinges on how accurately you judge the amount you need. As Bryan Stolle, Founding Partner at...

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10 Essential Slides for a Winning Pitch Deck

A pitch deck is a must-have tool for startups seeking funding. It’s designed to get investors excited about the opportunity of working with you and...

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Sell It Before You Build It — How to Presell Your New Product Idea

Ramping up sales for a new product takes time. It’s a process that relies on advertising, PR, and word of mouth, and it doesn’t always happen as...

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4 Steps to Create a User Flow Diagram

Your users should be at the forefront of your design process. If a user can’t achieve what they want to on your website or app, they will go...

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How to Build User Personas to Guide Product Development

It’s important to understand your users’ needs and wants in order to effectively design, build, and market products they will love. Creating...

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Better Than a Business Plan for Startups: The Business Model Canvas

Most people would agree that creating a business plan is a critical early step in founding or expanding a business. Many sources of capital,...

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4 min read

Willz Tolbert Tells His Startup Story and Shares Best Advice

This post is part of our “Startup Stories” series – where we feature select Designli clients with the goal of highlighting their products, their...

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7 Monetization Options for Your App

When you first came up with your app idea, chances are you had a monetization strategy in mind. After all, the reason most startups get into the app...

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Know When Paying for a Premium Domain is Worth It

Your domain name has a big impact on your business. Choose the right one, and you have a brandable web address that people remember. If you select...

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How to Pick a Domain Name for Your App

Your domain name is your app’s unique website address, but it’s also much more than that. It helps to set your product apart and define your...

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How to Name Your App

Choosing a name for your app isn’t something you want to do quickly, just to check that to-do item off your list. The name of your app will have a...

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How to Search for App Competitors and Ensure Your Idea is Better

Now that you’ve done some initial research to validate that there’s a market for your app idea with strong potential to build a business, it’s time...

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2 min read

How Sanvello Uses Behavioral Design to Boost Mental Health

Whether due to cost or the lingering stigma associated with getting help, many people whose mental health could benefit from therapy don’t seek it....

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