Laura MacPherson

Laurie MacPherson is a B2B Tech Content Strategist and Editorial Researcher, specializing in translating complex technical insights into high-credibility thought leadership. Backed by over a decade of experience interviewing product managers, solution architects, and security leaders, Laurie excels at uncovering deep market pain points to build content that moves pipeline for major enterprise brands like Snowflake and Immuta. Through her articles, readers will learn how to challenge outdated industry thinking, synthesize complex technical research, and create authoritative content that resonates with modern tech buyers. When she isn't mapping out editorial playbooks or helping companies connect the dots on product value, you can find her recharging at the top of a mountain or indulging her inner sci-fi geek with a good novel

gkemp94_library_27fb52e3-c41f-4b3f-b849-21448c121233

The Designli blog.

Resources for unlocking your next level of business growth with custom-built software.

  • There are no suggestions because the search field is empty.

2 min read

How Sanvello Uses Behavioral Design to Boost Mental Health

Whether due to cost or the lingering stigma associated with getting help, many people whose mental health could benefit from therapy don’t seek it. Dale Beerman and Chris Goettel, the founders of Sanvello (formerly Pacifica), set out to change that....

Read More

3 min read

6 Factors to Consider Before Building a Mobile App for Your Customers

When you consider that the average smartphone user launches an average of 6.65 apps per week (and this number is increasing year-over-year), you may...

Read More

2 min read

7 Best Blogs For Start-Up Founders and Entrepreneurs

Starting and building a profitable business is no easy task. Fortunately, new entrepreneurs can benefit from the advice of experienced founders...

Read More

2 min read

How to Find a Technical Co-Founder or Partner for Your Startup

Finding a technology leader for your startup is one of the earliest and most important decisions you’ll make. You may be inclined to wait, especially...

Read More

3 min read

Adam Crisafulli Delivers Market Insights and Expert Opinion Through Vital Knowledge

This post is part of our “Startup Stories” series – where we feature select Designli clients with the goal of highlighting their products, their...

Read More

2 min read

How The Fabulous App Uses Behavioral Design to Win Awards and Grow

In the Under the Hood Series, we look at how popular apps have grown loyal usage through behavioral design. Seeing the techniques in action should...

Read More

3 min read

How to Maximize Your MVP for Business Growth

A minimum viable product (MVP) is a powerful tool that enables your company to test a product idea with prospective users without a full build-out,...

Read More

8 Questions To Ask a Potential App Development Partner

You have a great idea for an app, but you need to find a partner to bring it to life and help you think through strategic decisions required for...

Read More

6 min read

Lance Theobald on How Seeking Feedback Leads to Success

This post is part of our “Startup Stories” series – where we feature select Designli clients with the goal of highlighting their products, their...

Read More

2 min read

How Slack Maintains a User Base of Over 10 Million

In the “Under the Hood” Series, we look at how popular apps have grown loyal usage through behavioral design. Seeing the techniques in action should...

Read More

2 min read

How the 10% Happier App Created Consistent User Growth, Leading to $3.7 Million in Seed II Funding

In the Under the Hood Series, we look at how popular apps have grown loyal usage through behavioral design. Seeing the techniques in action should...

Read More

4 min read

How to Build a Pre-Launch Plan for Your Startup’s App

Today, there are nearly 2 million apps available for iPhone, and over 2.1 million apps for Android. App markets are becoming more and more...

Read More

Let's build together

We’d love to hear about your product or software initiative.