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You have many choices to make when you first start marketing a product. Some of these decisions will be dictated by your resources. Others will be strategic. One of the first choices you’ll need to make will be whether to do a hard launch or a soft...
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Periodically, a major event will upend an industry or a market — or, as in the case of the current COVID-19 pandemic, the world. These events can...
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The best place to find prospective customers for your soon-to-launch product is where they’re hanging out online — especially on their favorite...
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A pre-launch landing page is specifically designed to provide a source of leads that you can follow up with once your product is launched (or in some...
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A successful product launch is boosted by pre-launch buzz. Smart launch teams seek to generate interest ahead of release to drive stronger sales on...
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The first version of an app is designed to be tested. You need to know what features resonate with users and what’s lacking. You need to know how...
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Beta testing is one of the most important parts of product development. It’s your best defense against bugs and usability issues prior to launch. The...
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Apps don’t become successful without testing. Testing allows you to gain valuable feedback to determine how useful and usable your app is, and how...
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A strong development team is the foundation of any successful app or software project. Hire the wrong developer, and you’ll end up with headaches...
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Building a minimum viable product (MVP) allows you to efficiently get a product into the marketplace that solves your customer’s primary pain...
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If your startup doesn’t have the internal resources to build an app, you’ll want to outsource the work. While many factors go into building a roadmap...
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Your organization has decided to build an app and now you have a tough decision to make — do you choose in-house app development or outsource the...
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Should you create a cross-platform app or a native app (built specifically for either the iOS or Andriod platform)? Differing opinions abound. Some...
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