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Why are people visiting your site but not buying? You’re advertising on niche sites, using targeted AdWords campaigns, partnering with complementary brands. . . doing everything right. So what’s wrong?
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E-commerce has been growing in popularity over the last several years, and adoption isn’t showing signs of slowing down. A recent report by...
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It’s a question that’s been asked countless times by leadership teams about to start an enterprise software project: “Should we use an in-house or...
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There are almost as many definitions of minimum viable product (MVP) as there are startups who use the methodology. But Eric Ries (of The Lean...
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Crowds were still clamoring at the doors of brick-and-mortar retailers on Black Friday this year, but the crowds were a bit thinner than usual. Many...
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Not many days go by without news of a hacking incident of one sort or another. Cyber threats have become so common that we’re almost numb to them —...
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A unique value proposition is going to be your key for attracting and keeping customers. A unique value proposition, or UVP, is a clear,...
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To ecommerce app or not to ecommerce app? In our world, speed, concision, and convenience are of utmost importance, and if you’re not making sure...
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The idea stage is the perfect time for market research and researching your competition. You may have a rock-solid idea that you think will blow the...
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People need speed. Aberdeen’s June Benchmark report found that even just a lag of one second can lose customers for your app. Think about it: just a...
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We previously discussed in last week’s blog post the 4 features of successful, high-growth startups. The first feature, viral marketing, is an...
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High-growth startups have captured market opportunities and momentum in an unprecedented way in the contemporary era. There are several components...
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Let’s think about some bad case scenarios where you haven’t used usability testing. You pour thousands into developing an app you’re sure people are...
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