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App developers use behavioral psychology to get people to continue using their apps. Recently, there’s been some backlash against apps that use it to create unhealthy addictions. But developers use behavioral psychology to help users improve their...
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People often turn to apps to help them reach their goals — whether they want to save money, build stronger friendships, meditate consistently, train...
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Retailers are making digital a priority in 2018. And for good reason: Forrester is predicting that digital will in some way impact more than half of...
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Why are people visiting your site but not buying? You’re advertising on niche sites, using targeted AdWords campaigns, partnering with complementary...
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E-commerce has been growing in popularity over the last several years, and adoption isn’t showing signs of slowing down. A recent report by...
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There are almost as many definitions of minimum viable product (MVP) as there are startups who use the methodology. But Eric Ries (of The Lean...
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Crowds were still clamoring at the doors of brick-and-mortar retailers on Black Friday this year, but the crowds were a bit thinner than usual. Many...
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Not many days go by without news of a hacking incident of one sort or another. Cyber threats have become so common that we’re almost numb to them —...
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A unique value proposition is going to be your key for attracting and keeping customers. A unique value proposition, or UVP, is a clear,...
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To ecommerce app or not to ecommerce app? In our world, speed, concision, and convenience are of utmost importance, and if you’re not making sure...
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The idea stage is the perfect time for market research and researching your competition. You may have a rock-solid idea that you think will blow the...
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People need speed. Aberdeen’s June Benchmark report found that even just a lag of one second can lose customers for your app. Think about it: just a...
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We previously discussed in last week’s blog post the 4 features of successful, high-growth startups. The first feature, viral marketing, is an...
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