How to Run a Successful Social Media Campaign for a Product Launch
The best place to find prospective customers for your soon-to-launch product is where they’re hanging out online — especially on their favorite...
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How to Build the Perfect Pre-Launch Landing Page
A pre-launch landing page is specifically designed to provide a source of leads that you can follow up with once your product is launched (or in some...
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6 Ways to Build Pre-Launch Buzz for Your App
A successful product launch is boosted by pre-launch buzz. Smart launch teams seek to generate interest ahead of release to drive stronger sales on...
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How to Measure App Performance to Iterate Effectively
The first version of an app is designed to be tested. You need to know what features resonate with users and what’s lacking. You need to know how...
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How to Run a Beta Trial and Report Bugs to Your Developers
Beta testing is one of the most important parts of product development. It’s your best defense against bugs and usability issues prior to launch. The...
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5 Characteristics of Good App Beta Testers
Apps don’t become successful without testing. Testing allows you to gain valuable feedback to determine how useful and usable your app is, and how...
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How to Find a Developer Who’s an Ideal Fit for Your Project
A strong development team is the foundation of any successful app or software project. Hire the wrong developer, and you’ll end up with headaches...
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