Laura MacPherson

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The Designli blog.

Resources for unlocking your next level of business growth with custom-built software.

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3 min read

The Power of the Minimum Viable Product, and How Enterprises Can Use It

There are almost as many definitions of minimum viable product (MVP) as there are startups who use the methodology. But Eric Ries (of The Lean Startup fame) does an excellent job of summing up the concept and each component of its power:

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2 min read

How to Use a Mobile App to Increase Customer Engagement

Crowds were still clamoring at the doors of brick-and-mortar retailers on Black Friday this year, but the crowds were a bit thinner than usual. Many...

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2 min read

7 Ways App Developers Leave You Vulnerable to Security Threats

Not many days go by without news of a hacking incident of one sort or another. Cyber threats have become so common that we’re almost numb to them —...

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