How to Maximize Your MVP for Business Growth
A minimum viable product (MVP) is a powerful tool that enables your company to test a product idea with prospective users without a full build-out,...
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8 Questions To Ask a Potential App Development Partner
You have a great idea for an app, but you need to find a partner to bring it to life and help you think through strategic decisions required for...
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How Slack Maintains a User Base of Over 10 Million
In the “Under the Hood” Series, we look at how popular apps have grown loyal usage through behavioral design. Seeing the techniques in action should...
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How the 10% Happier App Created Consistent User Growth, Leading to $3.7 Million in Seed II Funding
In the Under the Hood Series, we look at how popular apps have grown loyal usage through behavioral design. Seeing the techniques in action should...
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How to Build a Pre-Launch Plan for Your Startup’s App
Today, there are nearly 2 million apps available for iPhone, and over 2.1 million apps for Android. App markets are becoming more and more...
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How Communities Increase Habit Formation (and Retain App Users)
Why is it so much easier to be consistent with your workout when you go to your gym vs. exercising at home? And why does it seem so much easier to...
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Using the Manipulation Matrix for Ethical Behavioral Design
Those of you who have been following our blog know that we write about behavioral design quite a bit. And we integrate behavioral design into the...
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5 Common UX Mistakes that App Developers Make
User experience matters today more than ever. With so many options for where to shop and what services to use, people no longer waste time and...
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4 Ways to Implement External Triggers to Generate App Usage
Triggers are the things we encounter during the course of a day that cause us to take action. These triggers come in range of different forms —...
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Android or iPhone: Which OS Should I Choose to Build My App Idea?
For startups, nailing down the best platform to target for the initial build is a big decision. Starting with only one platform for your MVP makes...
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UX Best Practices to Design an App Users Will Love
Success in the world of app creation depends on sustained engagement. Without it, even though you may attract thousands of users initially, you’ll...
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Use the Hook Model to Design an App that Attracts and Retains Users
Nir Eyal knows a little something about how successful products draw in users and keep them coming back for more. He’s the author behind the...
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