How to Name Your App
Choosing a name for your app isn’t something you want to do quickly, just to check that to-do item off your list. The name of your app will have a...
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How to Search for App Competitors and Ensure Your Idea is Better
Now that you’ve done some initial research to validate that there’s a market for your app idea with strong potential to build a business, it’s time...
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How Sanvello Uses Behavioral Design to Boost Mental Health
Whether due to cost or the lingering stigma associated with getting help, many people whose mental health could benefit from therapy don’t seek it....
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6 Factors to Consider Before Building a Mobile App for Your Customers
When you consider that the average smartphone user launches an average of 6.65 apps per week (and this number is increasing year-over-year), you may...
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How The Fabulous App Uses Behavioral Design to Win Awards and Grow
In the Under the Hood Series, we look at how popular apps have grown loyal usage through behavioral design. Seeing the techniques in action should...
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How to Maximize Your MVP for Business Growth
A minimum viable product (MVP) is a powerful tool that enables your company to test a product idea with prospective users without a full build-out,...
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8 Questions To Ask a Potential App Development Partner
You have a great idea for an app, but you need to find a partner to bring it to life and help you think through strategic decisions required for...
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How Slack Maintains a User Base of Over 10 Million
In the “Under the Hood” Series, we look at how popular apps have grown loyal usage through behavioral design. Seeing the techniques in action should...
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How the 10% Happier App Created Consistent User Growth, Leading to $3.7 Million in Seed II Funding
In the Under the Hood Series, we look at how popular apps have grown loyal usage through behavioral design. Seeing the techniques in action should...
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How to Build a Pre-Launch Plan for Your Startup’s App
Today, there are nearly 2 million apps available for iPhone, and over 2.1 million apps for Android. App markets are becoming more and more...
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How Communities Increase Habit Formation (and Retain App Users)
Why is it so much easier to be consistent with your workout when you go to your gym vs. exercising at home? And why does it seem so much easier to...
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Using the Manipulation Matrix for Ethical Behavioral Design
Those of you who have been following our blog know that we write about behavioral design quite a bit. And we integrate behavioral design into the...
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