The Psychology of App Design: How to Help Users Reach Their Goals Using Your App
People often turn to apps to help them reach their goals — whether they want to save money, build stronger friendships, meditate consistently, train...
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How People Buy Online: Websites vs. Apps
Retailers are making digital a priority in 2018. And for good reason: Forrester is predicting that digital will in some way impact more than half of...
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How to Use a Mobile App to Increase Customer Engagement
Crowds were still clamoring at the doors of brick-and-mortar retailers on Black Friday this year, but the crowds were a bit thinner than usual. Many...
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7 Ways App Developers Leave You Vulnerable to Security Threats
Not many days go by without news of a hacking incident of one sort or another. Cyber threats have become so common that we’re almost numb to them —...
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6 Tips for Creating an Effective Ecommerce App
To ecommerce app or not to ecommerce app? In our world, speed, concision, and convenience are of utmost importance, and if you’re not making sure...
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5 Steps to Speed Up Your App or Mobile Site
People need speed. Aberdeen’s June Benchmark report found that even just a lag of one second can lose customers for your app. Think about it: just a...
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5 Steps To Usability Testing for Your App
Let’s think about some bad case scenarios where you haven’t used usability testing. You pour thousands into developing an app you’re sure people are...
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Don’t Reinvent the Wheel: Easy Steps to Validate Your App
We’ve all seen the thousands of apps that pop up whenever we search “fitness” or “food” or “mental health,” and it’s impossible to know which app is...
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Engagement 101: Metrics, Apps, and You
We’ve previously written about successful tips on how to wireframe your app and how to figure out the least and crucial amount of things you need to...
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Explaining Your App with User Stories
User stories are informal, short, and sweet. They’re an easy way of provoking proper feedback and discussion around what your app is doing...
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How Emojis Can Boost Your App’s Engagement, Conversion, and Retention
According to Swyft Media, 41.5 billion messages and 6 billion emoticons are sent around the world every day on messaging apps.
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Mobile App or Responsive Website: Which is Best for your Business?
If you’re looking to build a mobile asset for your company, you’ll need to decide whether you should opt for a native mobile app or a mobile...
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Designing a Flawless App Experience: 9 UX Research Techniques
Think about how it feels to use your favorite mobile app.
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