The Essential Guide to Content Marketing for Startups
Unfortunately, the old adage originating from Field of Dreams, “If you build it, they will come,” just isn’t true. Unless your prospective users know...
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How to Start Developing an App
A concept is just the first step toward building a successful app. Because there are so many apps available today, you’ll need to be sure that yours...
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How Long Does It Take to Get an App To Market?
It doesn’t take a crystal ball to determine how long it will take you to get an app to market. What it does take is proactive decision-making, a...
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What Percentage of Equity Compensation Should I Give My Developer?
An app begins with a germ of an idea. You may flesh out your idea and validate it on your own, but to bring your app to life, you’ll need a...
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How to Iterate or Pivot in Times of Turbulence
Periodically, a major event will upend an industry or a market — or, as in the case of the current COVID-19 pandemic, the world. These events can...
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Legal and Accounting for Startups: What Professionals Do I Need to Launch my Business?
As a founder, you may be inclined to do everything yourself when you’re first starting out. Until you have a strategy to bring in revenue, it can be...
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How to Create Financial Projections as a Startup Without Sales History
New startups don’t have a history of operations or sales, so they often have trouble knowing how to create financial projections for their business...
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How to Know How Much Capital to Raise for Your Startup
Calculating how much money you need to raise for an early-stage startup is challenging because of all the unknowns. But the success of your startup...
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Sell It Before You Build It — How to Presell Your New Product Idea
Ramping up sales for a new product takes time. It’s a process that relies on advertising, PR, and word of mouth, and it doesn’t always happen as...
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4 Steps to Create a User Flow Diagram
Your users should be at the forefront of your design process. If a user can’t achieve what they want to on your website or app, they will go...
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How to Build User Personas to Guide Product Development
It’s important to understand your users’ needs and wants in order to effectively design, build, and market products they will love. Creating...
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Better Than a Business Plan for Startups: The Business Model Canvas
Most people would agree that creating a business plan is a critical early step in founding or expanding a business. Many sources of capital,...
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7 Monetization Options for Your App
When you first came up with your app idea, chances are you had a monetization strategy in mind. After all, the reason most startups get into the app...
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