The Power of Storytelling for Startups
Every story, from the fairytales we read as young children to the origin story of our favorite brand, contains powerful elements that build trust and...
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Resources for unlocking your next level of business growth with custom-built software.
3 min read
Every story, from the fairytales we read as young children to the origin story of our favorite brand, contains powerful elements that build trust and...
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4 min read
There’s a reason 81% of businesses are using video in their marketing strategy. Video is an ideal medium to quickly engage and educate prospective...
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5 min read
Unfortunately, the old adage originating from Field of Dreams, “If you build it, they will come,” just isn’t true. Unless your prospective users know...
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3 min read
A concept is just the first step toward building a successful app. Because there are so many apps available today, you’ll need to be sure that yours...
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3 min read
It doesn’t take a crystal ball to determine how long it will take you to get an app to market. What it does take is proactive decision-making, a...
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3 min read
An app begins with a germ of an idea. You may flesh out your idea and validate it on your own, but to bring your app to life, you’ll need a...
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3 min read
Periodically, a major event will upend an industry or a market — or, as in the case of the current COVID-19 pandemic, the world. These events can...
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3 min read
As a founder, you may be inclined to do everything yourself when you’re first starting out. Until you have a strategy to bring in revenue, it can be...
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3 min read
New startups don’t have a history of operations or sales, so they often have trouble knowing how to create financial projections for their business...
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2 min read
Calculating how much money you need to raise for an early-stage startup is challenging because of all the unknowns. But the success of your startup...
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3 min read
Ramping up sales for a new product takes time. It’s a process that relies on advertising, PR, and word of mouth, and it doesn’t always happen as...
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3 min read
Your users should be at the forefront of your design process. If a user can’t achieve what they want to on your website or app, they will go...
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3 min read
It’s important to understand your users’ needs and wants in order to effectively design, build, and market products they will love. Creating...
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