Laura MacPherson

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The Designli blog.

Resources for unlocking your next level of business growth with custom-built software.

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3 min read

7 Essentials for E-Commerce Success

In 2017, sales online accounted for 2.3 trillion dollars of business. By 2021, that number is expected to more than double — to nearly 5 trillion dollars. The rapid rise in e-commerce now makes it possible for businesses to connect with new...

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4 min read

Rowland Savage Shares His Entrepreneurial Journey and Essential Advice

This post is part of our “Startup Stories” series – where we feature select Designli clients with the goal of highlighting their products, their...

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3 min read

What Are the Options for Raising Startup Funds?

You have a great idea. You’ve done some preliminary research, and there’s a real need in the marketplace that the niche you’re targeting can pay for....

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3 min read

Vickie Martini Shares Her Inspiration and Tells Her Startup Story

This post is part of our “Startup Stories” series – where we feature select Designli clients with the goal of highlighting their products, their...

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2 min read

How Communities Increase Habit Formation (and Retain App Users)

Why is it so much easier to be consistent with your workout when you go to your gym vs. exercising at home? And why does it seem so much easier to...

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3 min read

Using the Manipulation Matrix for Ethical Behavioral Design

Those of you who have been following our blog know that we write about behavioral design quite a bit. And we integrate behavioral design into the...

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3 min read

A Deep Dive on Variable Rewards and How to Use Them

Which would you rather experience:

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3 min read

How to Uncover Your True Unique Value Proposition

Why do your customers buy from you? People exchange money for things that are of value to them. Companies that do well in the marketplace have a...

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2 min read

5 Steps to Apply UX Principles to Build Better Enterprise Software

Enterprise software is unique in that it comes with a ready-made group of users. Because a company’s leadership has chosen to build a software...

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3 min read

Allan Symonette Shares His Mission to Promote Meaningful Giving

This post is part of our “Startup Stories” series – where we feature select Designli clients with the goal of highlighting their products, their...

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3 min read

Kevin Nadeau, Founder of TLT, Shares His Story and Lessons Learned

This post is part of our “Startup Stories” series – where we feature select Designli clients with the goal of highlighting their products, their...

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3 min read

Rebecca Heiss, Founder of Icueity, Shares How She Helps Leaders to Shine

This post is part of our “Startup Stories” series – where we feature select Designli clients with the goal of highlighting their products, their...

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3 min read

5 Common UX Mistakes that App Developers Make

User experience matters today more than ever. With so many options for where to shop and what services to use, people no longer waste time and...

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